11 Indigenous Brands & Artists To Keep on Your Radar
When it comes to beautifully crafted products, there are many Indigenous designers, artists, and retailers offering everything from home goods and beauty products to apparel and accessories. We’ve compiled our favorites here.
Ginew is the only Native-owned denim line in the US. It incorporates elements of the founders’ Mohican, Oneida and Ojibwe heritages to create a uniquely Native brand of Americana. Husband and wife Erik and Amanda are Ginew’s founders, both crediting their culture and relatives as inspiration for their designs.
The line began with the creation of belts from the hide of a gifted wedding buffalo. Pre-industrial methods are used in the production of all items designed and sold by Ginew, and the patterns used have been handed down through generations since the 1800’s.
4kinship is a Navajo-owned and artist-run brand. From jewelry to new and vintage apparel items, 4kinship is a lifestyle label with consciousness at its core. Self-described as “sustainable artwear”, 4kinship products are small batch, so whether shopping for yourself or for items to gift, you’ll be purchasing a rarity, making it all the more special. Founder Amy Denet Deal is focused not only on cultural connection, but also cultural support, giving back to foundations such as the Diné Skate Garden Project and various domestic abuse shelters on Dinétah land.
Cheekbone Beauty is an Ontario based, cruelty free cosmetics brand that works with multiple Indigenous women and youth-focused organizations. Since the launching of the brand in 2016, Cheekbone Beauty has donated $150,000 in monetary contributions, product and “project focused initiatives.''
Founder Jenn Harper is said to have been inspired to create a “less waste” line of lipsticks by her Anishinaabe roots and a desire to create a representative space in the beauty industry. Some of the organizations the brand has contributed to include the Navajo Water Project and One Tree Planted. All products produced by Cheekbone Beauty are plant based, fair trade, vegan and not tested on animals. Plus, all packing is compostable, plantable and biodegradable.
The original design concept for ThunderVoice Hat Co. was the Navajo brim hat. New styles and colors are now released every Wednesday and though they now offer moccasins, blankets and clothing ThunderVoice is still best known as a custom and limited-edition haberdashery.
Their hats are designed with reclaimed items like vintage coins, turquoise and hunting knives. Nothing new is the name of the game when it comes to sourcing, and each piece of handcrafted headwear is nothing less than a wearable piece of art, calling on the human relationship with nature in their conception.
b.YELLOWTAIL is a retailer and collective of Indigenous artists, designers and artisans. Authenticity and elevation is at the heart of all they do, so whether you’re shopping for art, jewelry, candles or apparel, you can do it knowing you are buying the creation of a Native maker from a Native owned retailer. Additionally, 70% of the retail value goes to the makers and artists that sell through b.YELLOWTAIL.
Mother Sierra’s beaded jewelry designs and techniques are produced throughout Mexico by Huichol and Wixáritari women and their families. This ensures that Mother Sierra pieces, including beaded earrings, chokers, and traditional medicine bags, are made carefully by the hands of artisans who learned the craft as tradition, and are paid fair wages for their highly skilled work. The individuals who make Mother Sierra’s pieces are as significant for the brand as the founders, and they proudly feature them on the website.
Founded by Cece Meadows, a woman with Indigenous and Xicana roots, and run with the help of a Xicana and Indigenous creative team, Prados Beauty is a cosmetics brand that gives back both through donating to existing organizations and developing initiatives of their own. One of those self-created initiatives is the Prados Life Foundation, a nonprofit donating essential items to those in need. They are also currently fundraising to bring much needed PPE to Native American Reservations. Alongside their own line of cosmetics and skincare accessories, Prados’ website also serves as a curated marketplace for other Native-owned brands.
Artist and fashion designer Lauren Good Day is an enrolled member of the Three Affiliated Tribes (Mandan, Hidatsa, Arikara Nation) of the Ft. Berthold Reservation in North Dakota, as well as a registered Treaty Indian with the Sweet Grass Cree First Nation in Saskatchewan, Canada. Created with original ledger drawings, unique geometric patterns, and set on warm earth tones and a neutral palette, the wearable art showcases the beauty and splendor of her Indigenous culture.
Warren Steven Scott is an artist and fashion and jewelry designer based in Toronto, Canada. A member of the Nlaka’pamux Nation, Scott’s initial foray into design was a line of bright and vibrant earrings that took off during the pandemic. He’s now launched a collection of colorful and easy to wear dresses and skirts inspired by his great great grandmother’s work as a basket weaver.
Liandra Swim is an eco-conscious swim brand representing love for and connection to Aboriginal Australian culture. The brand consists of separates, allowing buyers to mix and match to create their perfect set in terms of style and fit. The fabric used is always sourced from regenerated plastics or recycled elastane, and the packaging is non-toxic, biodegradable, decomposable and plant based - made from cassava melons.
Native American/Black owned and operated, Ah-Shi Beauty has a full line of skincare and cosmetics. Cruelty free, hypoallergenic, noncomedogenic and paraben free, Ah-Shi uses natural ingredients such as jojoba oil, avocado oil and chamomile. The skincare line includes serums, toners, exfoliators and face masks (to name a few) all with 98% botanical bases.