Parade
“let’s write a new underwear story together.”
Founded by Cami Téllez, Parade is redefining what it means to feel sexy. Without sacrificing quality or their commitment to sustainability, Parade undies, bras and loungewear come in all the colors of the rainbow - just like us.
Why we love Parade
inclusive sizing
Sizes available in XS through 3XL, with plans to expand even further in 2022.
thoughtful materials
Parade’s Supersoft line is made with Tencel, which is made using more sustainable options like eucalyptus and beech. No toxic chemicals are used and the 99% of the materials are recycled. Tencel is also naturally antimicrobial, so what better fabric to have next to your vagina everyday.
compostable packaging
All Parade packaging is 100% compostable.
Gives Back
Parade donates 1% of each online order (customer’s choice) to organizations that support reproductive rights, mental health, environmental protections and more.
Second Life
Parade works with Terracycle to keep old underwear out of landfills by recycling them into things like furniture, insulation and bedding. With Second Life you can send Parade a bag of old undies (any brand) and get 20% off your new ones.
Transparency & Commitments
Parade is committed to becoming carbon positive by 2025 - here’s how.
By 2022
All packaging, including cards and stickers, will be recyclable or biodegradable.
A take-back recycling system will be implemented to reduce waste even further.
By 2023
100% of cotton will be responsibly sourced and provide sustainability training to our manufacturing partners.
90% of fabrics will be sourced from ZDHC or Bluesign® certified mills.
By 2025
100% of materials, including elastane and trims will come from certified recycled or bio-based sources.
“Sexiness isn’t one-dimensional — it’s a voice, it’s a feeling, it’s a technicolor mirror that reflects whoever is holding it.”
“With you, we’re rewriting the American underwear story — in full-spectrum color.”
parade supersoft collection
